Ebusiness Week4 questions

1) Looking at the site usage, what does the terms visits, page views and pages/visit mean? What does the bounce rate mean and does it vary much from day to day?

Visits means the amount of people that have accessed the foliospaces website

Page views means the amount of pages viewed on the foliospaces website

Pages/visit means the average amount of pages that are accessed per visit

The bounce rate is the percentage of visits that leave the site after only being on one single page.

The bounce rate has moved around alot and has ranged from25.48% to 50.81%

2) Now look at the traffic sources report. What are the three sources of traffic and where has most of the traffic come from?

-          Direct traffic

-          Search engines

-          Referring sites

The top traffic sources are direct (45.25%) and google (26.88%)

3) What was the most popular web browser used to access the site?

Internet explorer was with 50.39% and second was firefox with 20.15%

4) How many countries did visitors to Foliospaces come from and what were the top four countries?

76 countries have accessed foliospaces with the top four countries being Australia (2999 visitors), United States (2276 visitors), United Kingdom (1020 visitors) and New Zealand (647 visitors).

5) Having clicked every possible link on my analytics, make a few comments on (a) What you can track, (b) What you can track over time and (c) What you can’t track.

a)      You can track a massive amount of different things from bounce rate to what countries access your site and more.

b)      Overtime you can track certain trends in visitors and people using the site. This can show when the site is most effective

c)       You cant track the personal information of who looks at your site

6) What do the following terms mean?
high bounce rate- generally means that your site entrance or landing pages are not relevant to your visitors

key words- are the words that are most searched for that will bring up your website in the search engine

Average Page Depth - The average number of pages on a site that visitors view during a single session

click through rate - The number of times an ad is clicked on, divided by the number of impressions it receives

click – how many times something is clicked on

Cookie - is a parcel of text sent back and forth between a web browser and the server it accesses

Impression – how many times a certain thing is shown up eg. advertisements

Hyperlink – is a link to another website

Navigation – means how visitors navigate around the website

Pageview – the amount of views on each certain page

Session – means the elapsed time spent on the site

Unique Visitors (or Absolute Unique Visitors) – how many different people used the site not visits from different IP addresses

URL –means the writing up in the top explorer box eg. www.hotmail.com

Visitor – everytime someone accesses the site

Visitor Session means when someone accesses the site for a elapsed time

Comparison shopping –when you are shopping on the net and are clicking inbetween different websites to compare the products

Reference: Google Analytics. (2011). Google analytics for foliospaces. Retrieved on the 24/3/2011 from  https://www.google.com/analytics/reporting/?reset=1&id=19270945&pdr=20110221-20110323

week three questions

WEEK 3 QUESTIONS EBUSINESS

1.     In two paragraphs explain why a customer centric Web site design is so important, yet so difficult to accomplish

Customer Centric Website design is where the website is designed to meet your customer’s needs and wants. This is important because if they don’t satisfy their needs and wants they are just going to go look somewhere else. This makes it hard as you are generally trying to make the website what the company wants and not what the customers want. It also becomes hard to make sure that the customers are receiving what information they need etc. reviews of the website need to be frequent as the customer’s wants and needs are changing all the time with the implementation of new technology (Worsham, 2008).

Reference: Worsham, S. (2008). Customer-Centric Design – Your Customers Care, so Should You. Retrieved on the 18^th March, 2011 from http://sazbean.com/2008/10/21/customer-centric-design-your-customers-care-so-should-you/

2.     Define the term 'presence'. Write an additional paragraph that describes why firms that do business on the Web should be more concerned about presence than firms that operate in the physical world.

Presence on the web means there is a collection of Web files on a particular subject that includes a home page. For example, most companies, organizations, or individuals that have Web sites have a single address that they give you eg. www.ballarat.edu.au

This presence on the web provides advertising and a larger scale of customers then just a physical business that doesn’t use the web. This can lead to anywhere in the world to access your business and buy products as it is the key to the global market.

Reference:  Whatis.com (2008).  What is web presence? Retrieved on 18^th  March, 2011 from http://whatis.techtarget.com/definition/0,,sid9_gci212825,00.html

3.     Write three paragraphs to briefly describe the things that Real Estate Agents can best accomplish through (a) their web sites (b) Mass media advertising (c) Personal contact

A)     I believe that real estate agents best accomplish the introduction of new customers and more options for customers to see what is available to purchase or rent leading to a greater market for real estate agents.

B)      Mass media advertising best helps out the notification of introducing the houses or land that are for buy, rent or lease.  This will lead to more customers receiving the advertising and using the certain real estate agent to help sell these houses and land. It can also help bring new sellers to the real estate agent to help them get the best price for their land.

C)      Personal contact is better suited for the next step of buying and selling houses where they can have one on one discussions about the properties to achieve maximum results.

week two questions

E-BUSINESS WEEK TWO QUESTIONS

1) Listen to the podcast on Navigation which can be found on the Digital Enterprise Page.

a)      What are the four (4) main points Michael Rappa makes about search?

The four main points about search are:

-          Its a database

-          Its a collection mechanism for adding data into that database

-          Its a search protocol that enables users to query the database

-          Its a ranking algorithm that determines how the results are presented to the user

Reference: Rappa, M. (2005). Managing the Digital Enterprise. Retrieved on March 15, 2010 from the Digital Enterprise website: http://digitalenterprise.org/navigation/nav.html

b)      Watch or read the Marissa Mayer interview. Write a paragraph or two, on four points made by Marissa Mayer, that you think were the most interesting or significant for business.

The first point I found interesting was that there is over a trillion URL’s out there. I knew there was a lot but not that many. The second point I found interesting was that google are wanting yahoo and Microsoft to do well so then they have good competitors to strive to beat them. This also leads to google not wanting Microsoft to take over yahoo as it would lose a competitor.’

The third point I found interesting was that android for touch screen mobile phones was invented before apple introduced the iphone. Everyone thinks the touch screen generated from apple, however android was though of first. The fourth point I found interesting is that credit card companies can know up to two years beforehand that you will get divorced with a 98% likelihood. This information helps narrow down possible people that may become credit risks. They can figure this out due to the items purchased and other stuff like that.

Reference: Mayer, M. (2009).Marissa Mayer on Charlie Rose: The future of google, Future of search. Retrieved March 15, 2010 from the Tech Crunch website:

http://www.techcrunch.com/2009/03/06/marissa-mayer-on-charlie-rose-the-future-of-google/

2) Bill Joy video:

a) What are the 6 webs?

-          The near web – is generally the normal desktop computer with a keyboard and mouse

-          The here web – which is the web wherever you go eg. Mobile phone, iphone, ipad

-          The far web – which is where you watch a dvd on TV with surround sound using a remote.

-          The weird web – voice recognition eg. Ask the car to do something such as change the track number on the cd

-          The B2B web – the business to business web where computers are hooking together to automate information

-          The D2D web – the device to device web eg. Building sensors such as security

b) Could there be more?

I believe there could be more webs out there which will get created as the technology evolves as anything is possible with technology these days.

c)       What does it mean for business?

It means that businesses will evolve over time due to these new technologies with these webs which leads to ne materials and new procedures being evolved from this new technology.

Reference:  Joy, B. (2005). MIT: The six webs, 10 years on. Retrieved 15^th March, 2011 from http://mitworld.mit.edu/video/324

week one questions

E-BUSINESS FUNDAMENTALS WEEK ONE

1)      Internet Risks – give examples of four things that can go wrong with a transactional site?             

-          Fraud

-          Identity theft

-          Wrong receiver of transaction

-         

2)      Write down a definition for each:

a.       E-commerce: all financial and informational electronically mediated exchanges between an organisation and its external stakeholders. (Chaffey & Wood, 2005)

b.      E-business: all digital information exchanges supporting business processes that are mediated through internet technology including transactions within and between organisations. (Chaffey & Wood, 2005)

3)      What is the difference between buy side and sell side ecommerce?

Buy side commerce are the ecommerce transactions between the organisation and suppliers whereas, the sell side ecommerce are the transactions between the organisation and customers. (Chaffey & Wood, 2005)

4)      Describe the different types of ebusiness

-          B2B (Business to Business)

-          B2C (Business to Consumer)

-          C2C (Consumer to Consumer)

-          G2C (Government to Consumer)

-          C2B (Consumer to Business)

-          G2B (Government to Business)

-          C2G (Consumer to Government)

-          B2G (Business to Government)

-          G2G (Government to Government)

Reference: (Knox, 2009)

5)      Which digital technology has the highest penetration rate? Explain and source your answer

-          The mobile phone has the highest penetration rate at 85% (Knox, 2009)

6)      List four drivers to adoption of sell side ecommerce by business

-          Increase sales from new sales leads giving rise to increase revenue from:

o   New customers

o   New markets

o   Existing customers (repeat selling)

-          Marketing costs reductions

-          Adding value to products through supporting information, applications and customer service

-          Corporate image communication

Reference: (Chaffey & Wood, 2005)

7)      Four barriers to adoption of sell side ecommerce by business

-          Set up costs

-          Running costs

-          Lack of time/ resources

-          Lack of skills

Reference: (Knox, 2009)

8)      How might a restaurant in Sturt street ballarat benefit from an online presence?

-          Cost reduction

-          New capability

-          Communication

-          Customer service

-          Control

-          Competitive advantage

Reference: (Knox, 2009)

9)      What are some examples of digital information?

-          Cd

-          Dvd

-          Blu ray

10)   What is the semantic web? Are we there yet?

Semantic Web – a concept describing the use of meta data or self description of www documents to enable context understanding programs to selectively find what users want through more efficient location and exchange of data.

References

Chaffey D. & Wood S. (2005). Business Information Managment. Improving Performance using Information systems. Harlow, England: Pearson Education Ltd.

Knox, I.(2009). Introduction to e-business. Powerpoint presentation, week 1.